Scan
Point Ivy at any barcode
Ivy recognises over 3 million products from the supermarkets you already shop at.
Food manufacturers don’t respect your health. We created Ivy so you can take your health back into your own hands.
Score
Get a score out of 100
One number that weighs how processed a product is: its additives, refined oils and sugars, plus contaminants like pesticides, microplastics and heavy metals. Every flag is explained.
Safer
Find safer alternatives
Every low score comes with cleaner options from the same aisle, so cutting back on processed food never means going without.
Scores can’t
be bought.
Ivy is paid for by the people who use it, not by food brands. No company can pay to raise a score, hide an additive or get listed as a safer alternative. Every product is rated on what’s in it, the same way, every time.
100% independent
Transparent scoring
Ivy’s scoring algorithm is 100% transparent, so manufacturers can’t hide behind sneaky tactics.
Created with doctors
Ivy is overseen by NHS doctors to ensure all information is accurate and trustworthy.
The database
3 million+ scannable items.
Every major supermarket in the UK and Ireland, plus the US, Canada, Australia, New Zealand.
Users scanning right now
products scanned
Ivy works great in:
40,000+ five-star reviews
Opened my eyes
This app has really opened my eyes, it’s quite scary to see & read what is actually in our food. Hopefully this app can guide me onto a better way to shop and eat safer products 🙏
Life changing
I now keep scanning everything and realised how easy it is to eat the wrong stuff
Changed everything
This app is well worth the money which is little to none when involves living a healthy lifestyle. Get it! It will change you life!!
Love this App
So glad this is out there finally something that helps people be aware of the food they eat
Great app
Excellent tool for the purpose of making good decisions
Health change
I always thought we ate pretty healthily but I rarely check labels. Things are packaged and sold in a way that makes them seem healthy but they are not. This has opened my eyes and even after 1 day of using it we will systematically get rid of the ultra processed junk in our house.
Great app
Fantastic app, easy to use and life changing
I’m in shock
Honestly I’m excited to use this app and hope this can help me live longer because me reading ingredients on my own and shopping takes so long lol
Find healthier options
This is the best app
Time Saver
This app is a must for anyone who needs to be concerned about what their food contains, but doesn’t have the time for all the reading necessary.
Shop safer
This app really helps people figure out what items to grocery shop for that is safer and more healthy for the human body. Amazing.
Knowledge is Power
For those who don’t read ingredients or don’t know what a lot of the longer names mean, this is essential to teach of the toxic ingredients we ingest daily!
Packed with information
Extremely user friendly and PACKED FULL OF INFORMATION!!!! I highly recommend anyone to get this app to have a healthier and cleaner life, your future self will thank you.
Great app
Very pleased with this app it’s simple and straight forward to use. One of the best food check apps I’ve used.
Finally getting help
I have searched all over to find a program that will help in knowing what is in the product I want to buy
Necessary
I always always always check ingredients, but this is able to point out some I’m not familiar with and keeps me learning!
Ivy vs Yuka
Not all food scanners are equal.
Feature comparison
IVY
Additives, with the studies
Intolerances
Added sugar
Transparent scoring
Built around ultra-processing
Seed oils identified
Heavy metals
Pesticides
Microplastics
Good to know
iPhone and Android.
No, Ivy focuses entirely on ultra-processing of food. We strongly believe that if your primary focus is to replace ultra-processed food with natural whole foods, calories lose their relevancy.
You can try Ivy completely free. After the trial, Ivy becomes a yearly subscription of £29.99 (just £2.50 per month).
Ivy uses an advanced algorithm put together by an NHS consultant. This algorithm takes many things into account, such as seed oil content, additive content, added sugar content, how far removed a product is from its natural state and more.
Ivy has scanned over 3 million products so it’s unlikely that you’ll come across something that’s not in the database. Even if you do, you can simply snap a photo of the ingredients label instead and Ivy will calculate a score.
Try for free on
iPhone and Android
Better than squinting at labels, Ivy shows you what’s really in your food so you can shop with confidence every time.