Ivy — Hero with Stacked Mockups + Top Image
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Effortless processed food scanning.

Ivy helps you quit processed foods by scanning barcodes to instantly reveal whether your food choices are processed or not. Gain valuable insights into the quality of your food and make informed decisions with ease.

Ivy app screen

How it works

Scan Anything

iPhone mockup showing scanning screen

Point, scan, and instantly see how processed a food is—with a clear breakdown.

Additives, seed oils, toxins

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Understand the ingredients and additives you're consuming, and how they affect your health (including studies).

Avoid contaminants

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Check the level of pesticide, microplastics and heavy metals in any product that you scan. No more guess work.

Features

App screen preview

FAQs

Ivy is a useful tool designed to take the guess work out of what's healthy or not. In a world where labels are small and packaging is designed to fool shoppers into thinking food is healthy, it's important to scan everything before you buy it, and never assume that something is going to be healthy.

Ivy uses a range of metrics, including sugar content, ingredients, seed oil content, pesticides, microplastics, heavy metals and more to formulate a fair and insightful score on food products. It's not Ivy's goal to scrutinise products harshly, but just to provide useful insights so that shoppers can make informed decisions.

With Ivy, you can scan anything that is edible (food, drinks, ready meals, condiments, sauces, spices & much more). Our database is comprehensive with over 3 million products and growing.

In the rare occasion where we don't yet have something in our database, you'll be prompted to snap a picture of the ingredients label and Ivy will collect all of the data and calculate all scores automatically. All you need to do is snap a picture of the label!

Ivy is available on iOS and Android in all major English speaking countries and a few others (UK, Ireland, US, Canada, Australia, New Zealand, Spain and Germany).

Loved by thousands

4.8/5 4.6/5